Research paper

Research 'Do sustainable packaging and webshop cues lead to sustainable purchase and delivery choices?'

Publication date: August 24, 2022

Organisation: KIDV

So-called packaging and webshop cues actually stimulate the sustainable purchasing behaviour of consumers. Consumers value sustainable packaging and they also spend more money on products in sustainable packaging. This is the outcome of a study by Esther Daams, master's student in psychology at the University of Groningen, commissioned by the KIDV.

For a summary of the research, read the news release (24 August 2022) or download the full thesis via the button below.

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Master thesis 'Do Sustainable Cues Lead to Sustainable Purchasing and Sustainable Delivery Choices? Testing Goal-framing Theory in a Webshop Setting'