R strategies
When you want to make a product-packaging combination more sustainable, you can employ different sustainability strategies. By following these so-called R strategies, you learn to think about the choice of materials, the use phase and the optimal end-of-life moment, among other things. With the ultimate goal: the lowest possible environmental impact and a circular economy for packaging materials.
Watch the animation video below to get an idea of the different R strategies and how they relate to each other.
Why are the R strategies important?
In the Netherlands, we are currently mainly concerned with making product-packaging combinations (more) recyclable and reusing recycled content in new products and packaging. To move further towards a circular economy, innovation is needed. In a circular economy, waste no longer exists, but every raw material is reused for new applications. Thus, products and materials continue to circulate in the cycle. By applying the R-strategies, you are challenged to think differently about material use and to cooperate smartly with all other parties in the packaging chain. Reduce, Recover, Recycle, Resource, Reuse and Rethink: all these strategies can be used separately, with and through each other. But what exactly about your packaging?
E-learning module R strategies
KIDV has created an e-learning module on the subject of R strategies. Using concrete examples from practice and assignments specifically applicable to your own packaging case, KIDV will guide you through the use of the R strategies.